Branding

Mount Butchery & Deli set out to create more than just a butcher shop — they wanted a trusted local fixture where quality produce, personal service, and community pride come together. The challenge was to design a brand identity that felt both premium and approachable, celebrating tradition while building a fresh presence for a new generation of locals.

Decent Human Beings. set out to create a bold and culturally relevant brand identity that inspires youth in Aotearoa to live authentically and look out for others. The aim was to craft a movement disguised as apparel — a brand that resonates across generations while sparking positive cultural change and building strong community values.

TruBlue needed to establish a cohesive and compelling brand identity that accurately reflected Trudie's dedication to personalized service and trusted advice. The aim was to create a brand that would resonate with the target audience of individuals and families, instilling confidence and trust in TruBlue's services.

Develop a visual identity for international launch.

Created a distinctive campaign identity for someone running for city council.