Putting People First: Creating a Powerful Identity for Infoodle

At Twixt we specialize in bringing brands to life through powerful visual and verbal storytelling. When Infoodle, an international CRM company providing cloud-based community management solutions approached us, we were excited to take on the challenge of refreshing their outdated branding.

The Process

We began by analyzing Infoodle's current branding and its performance. It was disjointed, confusing, and did not reflect a unified brand identity. We identified that Infoodle required an expressive and functional visual identity to help them effectively communicate their message.

We worked closely with Infoodle's team to develop a verbal strategy that captured their heart and soul. We harnessed statements like "Putting People First," "More Time Fulfilling Your Purpose," and "Focus on Your People," to convey the essence of their brand.

Next, we moved on to the visual identity. Our team produced a complete visual package that included a versatile logo, brand colours, fonts, supporting visual elements, and icons. We also produced print and digital promotional materials, including social banners, email layouts, advertising layouts, print banners, and business cards.

We produced a descriptive visual strategy for photography and illustration, including unique custom illustrations that added a touch of personality and playfulness to the brand.

The Result

Working closely with Infoodle's team, we were able to create a brand identity that accurately reflected their company's values and vision. By collaborating and exchanging ideas, we delivered a functional and effective brand identity that was visually stunning and engaging.

The End

In the end, our efforts paid off. Infoodle now has a brand identity that accurately captures their story and message, making it easier for them to communicate with their audience. We were thrilled to be a part of this exciting project, and we look forward to continuing our partnership with Infoodle in the future.