Mount Butchery & Deli: Rooted in Quality, Crafted for Community

Mount Butchery & Deli set out to create more than just a butcher shop — they wanted a trusted local fixture where quality produce, personal service, and community pride come together. The challenge was to design a brand identity that felt both premium and approachable, celebrating tradition while building a fresh presence for a new generation of locals.

Background

Founded by Ben and Jesse, Mount Butchery & Deli combines years of expertise with a passion for serving the Mount Maunganui community. Their vision was simple: to deliver exceptional quality meats with the warmth of personal service. To do this, they needed a brand that could carry their values of quality, care, and heritage into every detail of the customer experience — from signage to uniforms to packaging.

The Challenge

The new brand had to establish Mount Butchery as the most trusted and reliable butcher in the region. It needed to highlight the craftsmanship and heritage of the trade, while also embracing modern design that could live across store environments, packaging, social media, and local promotions.

The Process

At Twixt Creative, we crafted a full identity system built on symbols of both craft and place.

‍Verbal Identity
Core Values: Quality, reliability, ethical practice, care, community, heritage.
Tone of Voice: Trustworthy, grounded, and approachable — making every customer feel confident and valued.

Visual Identity

Logomark: Crossed butcher knives forming the silhouette of Mount Maunganui, connecting tradition with strong local roots.
Logo Family: A versatile set of marks and submarks for use across storefronts, packaging, and apparel.
Typography: Brawls Typeface — bold, sturdy, and timeless, echoing craftsmanship while remaining contemporary.
Colour Palette: A foundation of deep Pantone 419C, paired with fresh greens (Pantone 2269C, 7738C) to balance heritage with vitality.
Applications: Packaging, uniforms, store signage, and promotional graphics all designed to create a cohesive and engaging customer experience.

The Result

The new identity positions Mount Butchery & Deli as more than a place to buy meat — it is a trusted community hub rooted in local pride. With a strong, cohesive brand across every touchpoint, the business now communicates confidence, care, and quality in a way that resonates with both loyal locals and new customers alike.

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