From Seed to Shelf: Visual Identity for Tree of Life's Health Products

In today's competitive market, creating a strong visual identity is crucial for a brand's success. That's why we were thrilled when Tree of Life, a superfoods distributor with a mission to support life-changing initiatives, reached out to us for a comprehensive visual identity project. We understood the importance of creating a brand identity that not only showcases the products but also reflects the brand's core values and message.

The Process

Working to the client's brief, we began with a blank slate to create a visual identity that would encapsulate their values and mission. We worked closely with the client to understand their passion for people's well-being, both internally through their superfoods and externally through their humanitarian and passion projects. We then produced a complete visual package that included a logo, brand colours, fonts, and supporting visual elements.

Next, we focused on product packaging, positioning the products on supermarket shelves alongside other leading health brands. We ensured that the packaging clearly displayed the many health benefits of the superfoods, making it easier for customers to understand the benefits of choosing Tree of Life.

The Result

We successfully created a brand identity that captured the client's passion for improving people's lives and making a positive impact in the world. The visual identity package we delivered was a perfect representation of Tree of Life's mission and values, and the product packaging helped to communicate the benefits of their products effectively.

The End

The project achieved its goals and Tree of Life now has a visual identity that accurately captures their story and message. We were thrilled to have been a part of this exciting project, helping to bring their brand to life and create a powerful connection with their audience. We look forward to continuing our partnership with Tree of Life in the future.