Inspiring Hope and Joy: Vibrant Branding for Ruel Foundation

Ruel Foundation, an organization dedicated to bringing hope, love, and a better future to children in crisis, approached our creative agency with an urgent need for a brand refresh. Their existing branding failed to effectively communicate the organization's passion and commitment to its mission, and they had a short deadline to make changes. Our goal was to create a versatile brand that fully expresses the Ruel Foundation's story, conveys their focus on children in need, and spreads happiness, joy, and hope.

The Process

Given the strict timeline, our team immediately began by immersing ourselves in Ruel Foundation's mission, vision, and values to gain a deeper understanding of their story. We identified the need for a versatile brand that expresses their full story in every area, emphasizing their focus on children in need of love and healing. Additionally, we determined the importance of the brand conveying happiness, joy, and hope to replace their existing tagline, "Give a Smile," to better capture the full scope of Ruel Foundation's work. Despite the short timeframe, we worked closely with Ruel Foundation's team to develop a fresh verbal and visual identity that would amplify their story, capturing their passion and commitment to their mission.

The Result

Our efforts resulted in a new tagline, "Helping Children in Crisis," that better conveyed the full breadth of Ruel Foundation's services. We provided Ruel Foundation with a complete visual identity package that was modern, fresh, and cohesive, elevating their brand in the international market and inspiring increased donations. The new branding effectively portrays Ruel Foundation's mission to bring hope, love, and a better future to children in crisis while simultaneously spreading happiness, joy, and hope to these children's lives.

The End

Working with Ruel Foundation on this urgent project was an incredibly rewarding challenge, and we are proud to have been part of their journey. Despite the short deadline, we successfully created a brand that effectively communicates their passion and commitment to their mission. We look forward to partnering with Ruel Foundation in the future as they continue to make a positive impact on the lives of children in crisis."