Putting Love into Style: Crafting a Powerful Identity for Nan

We're passionate about bringing brands to life through compelling visual and verbal storytelling. When Nan, a children's clothing label that creates clothing from their own naturally dyed fabrics, approached us with a rough sketch inspired by the relationship between their mother and her grandchildren, we were eager to take on the challenge of translating their vision into a top-end fashion brand for children.

The Process

The client's brief was to craft a brand that complemented the colourful, expressive dyed fabrics and appealed to parents with a high-end, boutique feel, while still capturing the humble beginnings and homely origins of the label.

We started by collaborating with the client to develop a visual identity that captured the essence of the brand. We settled on a clean, bold ambigram logo mark, complete with supporting visual elements that harmonized with and looked good against the bright, playful children's clothing. We produced a flat minimalist, black and white style for the logo to emphasize the brand's elegance and sophistication. We then created clothing tags and clothing shots that showcased the unique features of Nan's naturally dyed fabrics.

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The Result

Through close collaboration with the client, we successfully crafted a brand identity that captured the warmth and affection of the "Nan" name while also appealing to parents with a high-end, boutique feel. The resulting brand identity was visually striking, engaging, and distinctive, providing a perfect complement to Nan's colourful, expressive dyed fabrics.

The End

Our efforts paid off, and we were thrilled to be part of this exciting project. The client now has a brand identity that accurately reflects their story and message, making it easier for them to communicate with their audience. We're excited to continue our partnership with Nan and help them achieve their business goals through our creative and strategic services.

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