4 ways to make bank in your business brand
Looking to level up your brand but want to save some money? Here are some insider tips to help you get started in the business brand world—all while keeping your wallet happy.
When you engage with a creative agency or designer, ensuring they have a comprehensive understanding of your business is crucial. The brand discovery process is resource-intensive for both parties. However, by laying some groundwork beforehand, you can save valuable time and money.
Here are four ways you can get prepared before approaching that designer.
1. Capture your values
The first thing to figure out is your brand's core values. What sets your business apart? What principles do you hold dear? By tapping into the heart and soul of your brand, you'll lay a solid foundation for meaningful connections with your audience. Remember, authenticity is key!
2. Know your archetype
Every brand has a story to tell, and finding your archetype is like uncovering the plot twist that'll keep your audience hooked. Are you the Rebel, shaking up the status quo? The Sage, sharing wisdom and insight? Discovering your archetype adds depth and personality to your brand narrative, making it resonate with people on a deeper level.
3. Research Your Market
Utilise market research to stay ahead of the game. Study your competition, industry trends, and understand your target audience inside out. Creating a detailed client avatar, including their preferences and pain points, provides valuable insights for both you and future collaborators.
4. Create a Mood Board
Harness the power of a mood board as a brainstorming tool. Gather images, colours, textures and fonts that embody your brand's personality. Unsure where to start? A Pinterest board can streamline the process. This visual roadmap ensures your brand remains true to its unique identity throughout the design process.
By dedicating time to these four steps, you'll lay a strong foundation for crafting a brand that truly reflects you. Armed with this preparation, designers can dive into the next stage of the process with greater efficiency, helping you achieve your branding goals faster and more effectively.
Done the above and ready to further develop your brand? Let’s do it!
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